Cookie Policy
Last updated: October 2026
This policy explains how Derma4U ("we", "us") uses cookies and similar technologies on derma4u.co.uk, in line with the UK Privacy and Electronic Communications Regulations (PECR) and the UK GDPR.
What are cookies?
Cookies are small files stored on your device when you visit a website. Similar technologies, such as your browser's local storage, work in the same way. We refer to all of these as "cookies".
How we use cookies
Strictly necessary
These are needed for the website to work and cannot be switched off. They do not need your consent.
- derma4u-basket: remembers the products in your basket. Kept until you empty your basket or clear your browser.
- derma4u-cookie-consent: remembers your cookie choices. Kept for up to 12 months.
- Opayo (Elavon): when you pay, our payment provider sets cookies on its own secure payment pages to process your payment safely and prevent fraud.
Analytics (optional)
These help us understand how visitors use the site so we can improve it. We only use them if you say yes.
Marketing (optional)
These help us measure and personalise our advertising. We only use them if you say yes.
We do not currently use any analytics or marketing cookies. If we add them, they will only run for visitors who have agreed, and we will update this policy.
Managing your choices
When you first visit, we ask for your consent before setting any optional cookies. You can change your choices at any time:
You can also block or delete cookies in your browser settings. Blocking strictly necessary cookies may stop the basket and checkout from working.
More information
For details of how we handle personal data, see our Privacy Policy. For questions, contact us at sales@derma4u.co.uk or call 0121 296 8868. You also have the right to complain to the Information Commissioner's Office (ico.org.uk).